If you’re the kind of person who gets pleasure out of destroying other people’s snowmen, you’ll love Apple’s new “Shot on iPhone” ad for the holiday season.
“Saving Simon” tells the story of a young girl who saves a beloved snowman from a mass stomping, keeps it alive all year long by shutting it inside a freezer, then helplessly watches on as it gets brutally obliterated in a hit and run.
Saving Snowman is a tragic story of holiday heartbreak
During his time in the freezer, Simon the snowman becomes a part of the family — at least for the little girl in the ad. He gets regular visits, goes on picnics in a cool box, and miraculously survives a terrifying power cut.
After months of being stuck inside, Simon gets the opportunity to enjoy some fresh air when colder weather brings more snow. But soon after he gets to feel the winter breeze on his carrot nose, a cruel and reckless cyclist brings the beautiful story to a bitter end.
Simon eventually gets replaced by another snowman with a smug smile on his face who’s nowhere near as cool. But at least there’s a somewhat happy end to this gut-wrenching ad, and the holidays aren’t completely ruined for the sweet girl who saved Simon’s life, became his only friend, and had to watch him suffer a devastating fate.