Apple TV+ racks up 4 Daytime Emmy Awards | Cult of Mac

Apple TV+ racks up 4 Daytime Emmy Awards


Apple TV+'s newest animated series Stillwater
One of Apple's big winners in the kids' category.
Photo: Apple TV+

Apple TV+ won four Daytime Emmy Awards over the weekend, with Here We Are: Notes For Living on Planet Earth picking up Outstanding Special Class Daytime Animated Program and an Outstanding Individual Achievement in Animation for 3D animator Anne Moth.

Apple also won Outstanding Editing for a Preschool Animated Program for editors Jill Calhoun and Jack Paulson on Stillwater. And Helpsters picked up the Daytime Emmy for Outstanding Multiple Camera Editing.

In total, Apple’s streaming service earned 25 Daytime Emmy nominations this year. The four wins is two more than Apple TV+ received last year, when it won for Ghostwriter and Peanuts in Space.

The awards were handed out Saturday night.

Apple also recently received a slew of nominations for regular Emmys. Of these, a massive 20 are for the hit show Ted Lasso, which broke Glee’s 2010 record of 19 nominations for a first-year comedy series. However, you’ll have to wait until September to see how many Ted Lasso wins.

What’s the difference between Daytime and regular Emmys?

In an entertainment landscape thoroughly disrupted by on-demand streaming, the distinction between Daytime and Primetime Emmys is more than a little confusing. After all, television is increasingly moving to a paradigm where you can watch whatever you want, whenever you want. The distinction now comes down to what feels like it would have belonged in a certain pre-digital category. In other words, The Morning Show and Ted Lasso would play in the evening during prime time. Meanwhile, Helpsters would probably be a daytime show.

Under the new framework, all kid-focused shows are Daytime Emmy material (in eligibility, not necessarily in quality). But family shows that could, in theory, attract a lot of child viewers can be up for the other Emmys. It’s all a bit messy but, hey, what about the TV world doesn’t feel kind of screwy these days?

Apple has yet to share any details of how Apple TV+ is performing — or the individual performance of its various shows and movies. Apple reportedly made winning awards a big part of its strategy for the service, though. And that strategy seems like it’s paying off for the Cupertino company!

Source: Apple

Correction: We updated this story to include the Helpsters win.


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