Apple TV+ picked up two Daytime Emmy awards over the weekend, including “Outstanding Children’s or Family Viewing Program” for Ghostwriter and “Outstanding Single Camera Editing” for Peanuts in Space: Secrets of Apollo 10.
While two wins is only a fraction of the 17 nominations Apple received, it’s still an impressive achievement. Apple TV+ only launched in November last year. Apple has reportedly made winning awards a big part of its Apple TV+ strategy.
Ghostwriter is a show about a group of kids who solve mysteries with the help of a ghost. It premiered on Apple TV+ in November. It was nominated for eight awards in total.
Peanuts in Space: Secrets of Apollo 10 was nominated for Outstanding Short Format Children’s Program, Outstanding Special Class Short Format, Writing, and Single Camera Editing.
Apple TV+: A must for kids?
It’s easy to forget about kid’s programming on Apple TV+ when covering the streaming service. It doesn’t have the big name actors or, arguably, the prestige of many of Apple’s big name shows. But it’s a crucial market to target.
If Apple’s able to cement itself as a purveyor of high quality kid’s shows, many parents may be willing to subscribe based on that alone. Furthermore, as I’ve written before, I suspect that shows aimed at kids are far more likely to be rewatched multiple times. That gives them a longer shelf life.
Before Apple TV+: A history of Apple Emmy awards
Apple TV+ may have only launched in November, but this is not Apple’s first Emmy awards. Far from it, in fact. Cupertino won its first technical Emmy in 2001 for its role in developing FireWire back in 2001. FireWire was a high-speed serial port allowing uses to rapidly transfer data quickly between their Mac and another device, such as a digital camera.
It received another technical Emmy for its work on Siri. The “Contextual Voice Navigation for Discovering and Interacting with TV Content” celebrated Apple’s Siri remote for Apple TV.
Apple’s has also won Emmys for some of its great advertising work. In 2014, it won an Emmy for “Most Outstanding Commercial of the Year” for its “Misunderstood” iPhone 5s ad. In addition, Apple has won a pair of Emmys for its Carpool Karaoke: The Series with James Corden.
The nominations for this year’s main Emmy awards — rewarding the big Apple TV+ shows — will be announced on July 28. This year’s event will be a virtual one due to the COVID-19 pandemic.