Today is Earth Day and, to celebrate the occasion, Apple’s introduced a plethora of “Earth Day programming” across its various platforms, including the App Store, Apple TV+, and Apple Watch. For today, at least, no matter where you go for your Earth Day reminders, Apple’s got you covered.
Offerings vary depending on where you look. For example, the App Store features a number of apps under the heading “Nurture nature with these apps.” This includes second-hand shopping apps, apps to reduce food waste, apps for encouraging kids to “go green,” and more.
Apple Podcasts, for its part, features an “Earth Won’t Wait” editorial collection, with sections dedicated to conscious consumerism, sustainability, climate change, and connecting with nature.
Apple Music’s added a new “Mixtape for Mother Earth” playlist, and more. As noted last Friday, Apple TV+ has a plethora of Earth Day-inspired nature documentaries. These include the David Attenborough-narrated The Year Earth Changed, which has reportedly proven to be a big hit for Apple TV+.
Meanwhile, Apple Arcade is promoting the environmental-themed Alba: A Wildlife Adventure. Created by Ustwo Games, makers of the classic Monument Valley, it landed on Apple’s subscription gaming service late last year. However, it’s getting a renewed promotional push for Earth Day.
Finally, Apple Watch has a fitness challenge. To win the Earth Day Award and Messages stickers, users need to complete a half-hour workout sometime on April 22.
Celebrating Earth Day
Apple has long been a supporter of Earth Day. Earth Day, which commenced in 1970, occurs every April 22. It seeks to bring attention to environmental issues. Apple has ramped up its focus on environmental issues in recent years under Tim Cook’s leadership.
For Earth Day, Apple typically turns the Apple logo in its retail stores green as a sign of solidarity. I haven’t seen any photos of stores turning green this year. If you have spotted one, drop us a copy of the image.