Apple Store logos have begun going green in celebration of Earth Day, the annual event intended to show support for environmental protection. While Earth Day doesn’t actually take place until this Sunday, this year — as in previous years — Apple has tweaked the logo on its stores two days early.
The recolored logo includes a green leaf in place of the usual all-white logo. Staff at the Apple Stores also wear green shirts for the days, instead of their usual blue ones.
What Apple is doing for Earth Day
To mark Earth Day, Apple has announced details about Daisy, a new robot which can break down 200 iPhones an hour to recycle precious materials. Daisy is a modified version of Liam, its previous recycling robot.
The company is also donating to the non-profit Conservation International every time someone a person brings in an old iPhone to their local Apple Store for recycling. The promotion will run through April 30.
Finally, Apple has introduced a new Activity Challenge for Apple Watch wearers, which challenges you do 30+ minutes of exercise on Earth Day.
Leaving the Earth a better place?
Earlier this month, Apple announced that 100 percent of its global operations are now powered by renewable energy. This includes data centers, offices and retail stores in 43 countries. Last year, this figure was at 96 percent.
“We’re committed to leaving the world better than we found it. After years of hard work we’re proud to have reached this significant milestone,” Tim Cook said in a recent press release. “We’re going to keep pushing the boundaries of what is possible with the materials in our products, the way we recycle them, our facilities and our work with suppliers to establish new creative and forward-looking sources of renewable energy because we know the future depends on it.”
Nonetheless, not everything about Apple’s environmental efforts have been well received. Greenpeace Senior analyst Gary Cook has criticized the company for not doing more to reduce its environment impact by making products repairable and upgradeable. Apple has fought against the so-called Right to Repair bill.