Tim Cook will talk restoring faith in online advertising this week

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Tim Cook will talk privacy matters this week.
Photo illustration: Cult of Mac

Apple CEO Tim Cook will give a pro-privacy speech during the Computers, Privacy and Data Protection conference in Brussels this Thursday.

Cook will deliver his speech virtually from Cupertino. The talk will cover “enforcing rights in a changing world,” and will deal with boosting user confidence in online advertising, among other topics.

Cook’s speech will appear on the conference’s YouTube channel. Cook’s speech will take place at 5:15 p.m. local time (9:15 a.m. PST). It will last a maximum of 1 hour 15 minutes (although most likely not take up all the allotted time).

Tim Cook and privacy

Privacy has been a big topic for Cook during his tenure running Apple. He famously told interviewer Charlie Rose that he was opposed to the data-selling business model employed by other ad-reliant tech giants.

More recently, Apple introduced new privacy features for iOS 14. One of the most notable will alert users about how different apps are monitoring them online. This caused Facebook — a company that relies on advertising to make money — to blast Apple in the pages of major newspapers.

Cook previously expressed admiration for European initiatives like General Data Protection Regulation, measures that safeguard the personal data of citizens within the European Union.

Jane Horvath, senior director for privacy at Apple, also will speak at Thursday’s event. Here’s a full CPDP conference lineup (.pdf).