Apple teams up with NHL stars for new ‘Shot on iPhone XS’ ad


shot iPhone XS
There’s a lot of this in the new ad.
Photo: Apple

Two of the biggest stars of the NHL teamed up with Apple for the company’s latest ‘Shot on iPhone XS’ ad.

Toronto Maple Leafs Auston Matthews steps behind the lens in the new ad that shows what a typical day in the NHL looks like for his teammate, Mitch Marner. The short ad takes viewers from the streets to the rink giving fans a a personal look at the hockey players’ lives.

“The vision was to be real, to be ourselves,” said Matthews in an interview with The Hockey News. “We all shoot video and photos on our iPhones all the time. I hope that maybe fans see a more personal side of me, but also I hope it inspires them to shoot their own videos with their friends.”

The new Shot on iPhone XS ad comes as the Stanley Cup playoffs are set to kick off tonight. Matthews and Marner’s team, the Maple Leafs, are set to play the Boston Bruins in the first round of the 2019 Stanley Cup Playoffs on Thursday. The Bruins knocked the Maple Leafs out of the playoffs last year, so Matthews and Marner will be out for revenge.