Just in time for the FIFA World Cup, Apple has debuted a series of new soccer-themed tutorial videos for the iPhone X, offering users some photography suggestions.
The videos cover shooting using backlight, taking panoramic photos, using burst mode, capturing action shots, and more. Check them out below.
Apple has long pushed photography as one of the big selling points of the iPhone. For the past few years, it has been running its “Shot on iPhone” ad campaign, highlighting photos and videos shot by regular, everyday customers. The campaign was praised by Outdoor Lions Cannes jury president Juan Carlos Ortiz as, “not just a great idea, [but] a game-changer.”
Apple has also been embracing the World Cup. Despite being of only niche interest in the U.S., the soccer tournament is very widely watched around the world, making this a great bandwagon for Apple to jump on. For the next month, App Store editors will highlight apps and games related to the World Cup, while it will also feature prominently in Apple News, Apple’s Clips app, and even on Siri.
Apple’s new video tutorials