Apple celebrates same-sex marriage with heartwarming iPhone X ads

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LGBT iPhone X
New ads celebrate a landmark event.
Photo: Apple

Australia recently voted to legalize same-sex marriage, and Apple applauds it in a series of heartwarming new iPhone X ads, titled “First Dance.”

The Australian market ads are part of Apple’s “Shot on iPhone” series, showcasing the amazing videography and photographic capabilities of the iPhone X.

Check them out below.

The soundtrack to each of the four ads is “Never Tear Us Apart,” performed by Australian singer-songwriter Courtney Barrett.

Support for LGBT rights

LGBT rights have been an area that Apple supports for many years, but especially under the leadership of CEO Tim Cook.

Cook publicly came out as gay in 2014, and has since (unsurprisingly!) been listed as one of the most influential leaders in the LGBT community.

Thousands of Apple employees frequently march in the annual Gay Pride parade in San Francisco, while Apple has additionally backed important bills described to ensure that people can not be discriminated against due to sexual orientation or gender identity.

“At Apple we believe in equal treatment for everyone, regardless of where they come from, what they look like, how they worship or who they love,” the company has said in the past. “We fully support the expansion of legal protections as a matter of basic human dignity.”