Apple retail guru Angela Ahrendts is in Chicago, ahead of the opening of the new long-awaited flagship store Michigan Avenue store on October 20.
Ahrendts shared a photo on Twitter of her with retail staff, with a glimpse of the newly constructed staircase leading down to the store. “Thank you to this wonderful team and the many more who are bringing #AppleMichiganAve to life for our customers this week!” she wrote.
Apple’s new flagship store is located on Michigan Avenue on Chicago’s Magnificent Mile. It is one of Apple’s most expensive new locations of 2017, with a price tag of more than $62 million. It boasts a 20,000-square-feet of retail space, mostly below ground level.
In Apple’s online portal for the Michigan Avenue store, it shares images of the new retail location, which it describes as, “a space for the next generation of creative pioneers to come together, connect, and share their talent.”
To celebrate the launch, Apple partnered with Chicago hip-hop artist Saba to create a new song called “Where Ideas Sing,” as a way to highlight the city’s creativity and energy. Public artist Matthew Hoffman was then brought in to bring the lyrics to life by painting an enormous mural on the side of the store.
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