Apple grows a forest in quirky new Earth Day 2017 video

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Earth Day 2017 has long since passed but Apple’s still not done busting out its quirky videos that celebrate the company’s green environmental protection initiatives.

In Apple’s latest hand-drawn ad published today, the company showcased its efforts to preserve forests so that the paper used in all of its packaging is done in a sustainable way. With a goal of preserving nearly 1 million acres of forest by 2020, Apple hopes 99% of the fibers and papers will come responsible sources and recycling.

Watch Lisa Jackson explain:

Apple released a series of similar hand-drawn videos earlier this year. Featured topics include yak-friendly solar farms, iPhone reincarnation, fake sweat for Apple Watch and creating buildings that breathe.