'Today at Apple' initiative kicks off with live events worldwide

‘Today at Apple’ initiative kicks off with live events worldwide


Today at Apple
Charlie Puth in Union Square.
Photo: Apple

Apple kicked off its “Today at Apple” initiative this week with live performances and special guests hosted at stores around the world. Retail chief Angela Ahrendts published photos from some of the events, which you can enjoy in our gallery below.

Today at Apple, announced back in April, is a new program that will bring dozens of free educational sessions to all 495 Apple stores worldwide. Topics will range from photos and video to music, coding, art, and design, the company says.

Each session will be led by “highly-trained” team members, and in big cities, fans will get to enjoy visits from some of the biggest artists, photographers, and musicians.

Today at Apple officially launched this weekend, and events included the likes of Charlie Puth, Sigrid, Dua Lipa, Leon Bridges, Lil Buck, and Todd Selby. Here are the photos uploaded to Twitter by Ahrendts:

For more information on Today at Apple events, you can visit the new webpage, where you can select your local store to see what’s coming up.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.