Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.
The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.
Packed with simple FAQ segments on the iPhone’s top features, the new site comes after Google created a tool at the end of 2016 that helps iPhone owners switch to Android. Visitors will find details how to move critical data from apps on an Android phone to an iPhone, as well as info on what makes the iPhone’s hardware and software different from competing smartphones.
Specifics about the iPhone’s camera and processor are both covered in the new site as well as other areas like the environment, customer service, Apple stores and personal privacy.
To promote the new campaign, Apple published a series of short new ads that highlight how easy it is to move photos and music to an iPhone and why you should make the change if you value your privacy and speed.
Watch all five ads below: