December 2, 1991: Apple ships its first public version of the QuickTime player, bringing video to Mac users running System 7.
Containing codecs for graphics, animation and video, QuickTime confirms Apple’s status as a leading multimedia tech company. The software also starts us on the path to playing video on our computers. This fundamental transformation of Macs into media machines eventually leads to iTunes Movies, YouTube and more.
QuickTime player: A long-time dream of multimedia Macs
Being able to play video footage on a computer was a big ambition in the 1980s and early 1990s. At the top of the ladder in Hollywood, pioneers like Star Wars director George Lucas and Apple co-founder Steve Jobs — who bought Pixar Animation Studios from Lucas — saw that film was headed in a digital direction. Whether for special effects, computer animation, footage preservation or other reasons, digital video was the future.
On the consumer end, Apple helped pave the way for digital video. In the 1980s, Apple engineer Steve Perlman wrote a program called QuickScan that allowed video playback on a Mac. (Although it got a public demo, Apple canceled QuickScan before release, largely because the software required its own graphics chip to run.)
However, this work eventually transitioned into software called QuickTime. Apple demoed the QuickTime player at its second Worldwide Developers Conference in May 1991, before shipping the first beta version in early July.
The first QuickTime video ever shown to audiences was Apple’s iconic “1984” ad for the Macintosh. Lead developer Bruce Leak played it at a resolution of 320×240 pixels.
QuickTime player takes an innovative approach to video
One of the most revolutionary things about QuickTime wasn’t simply that it let you play videos, but how it let you do so. Its name emphasized a time-based component, in which the soundtrack would continue and the footage frame rate would vary to accommodate it.
If your CPU proved too slow to handle a high frame rate, QuickTime skipped over some video frames in order to keep up with the soundtrack. On a then-current Mac IIci or Mac IIcx system, for example, you could expect to play QuickTime movies of around 160×120 pixels at approximately 10 frames per second.
This caused some people to criticize QuickTime. They were apparently unaware that comparable Windows PCs at the time were still struggling — and failing — to provide a standardized audio playback option (with no video!).
The QuickTime player, by comparison, juggled audio, video, text, time codes and other time-related information. And the software kept it all in sync with the (comparatively) limited hardware of 1991-era Macs.
Apple: A video pioneer
Photo: Apple
After launching QuickTime, Apple concentrated on expanding its computers’ multimedia capabilities with both hardware and software. Later versions of the QuickTime player, which Apple eventually ported to Windows, brought new, better features.
In the early 2000s, Apple became the go-to company for encoding and hosting streaming movie trailers, which looked far better than rival options. Apple also won an Emmy for its FireWire technology (exactly a decade after QuickTime first shipped). The high-speed FireWire interface standard let home users easily upload self-shot footage to edit on their Macs.
Today, Apple competes with Netflix and other top streamers with its Apple TV subscription service, home to many award-winning series and movies. Should the streaming service live up to its potential (and Apple TV is doing pretty darn well on the quality front), it will stand as a worthy continuation of QuickTime’s industry-transforming legacy.
Do you remember seeing video for the first time on a Mac? Were you there to witness the early days of the QuickTime player? Leave your comments below.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
5 responses to “Today in Apple history: QuickTime brings video to the masses”
Why would you put a color image on a Mac Classic screen?
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You’ve got me there! (Or, rather the guy who made the image.) Good catch — and quite correct! :)
Absolutely remember QT 1.0.
QuickTime: The best virus ever!
Remember how MS tried to “knife the baby” aka QuickTime, and replace it with their feeble and buggy Windows Video/Audio/Media player du jour? After many years of struggling again the behemoth from Redmond, Apple released iTunes for PC and an essential part of the package included installing QuickTime on millions of PCs and PC users stopped getting the “You must install QuickTime to watch this video” message that they routinely saw (and subsequently ignored because, you know, PC) when trying to watch video 15 or so years ago. Ergo, the best virus ever as iTunes ensured a monster audience for QT video such as Apple’s then hugely popular movie trailer site!