James Corden is embarrassingly funny in new Apple Music ad

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Corden swims with apples. It's, like, a metaphor.
Photo: Apple

Hot off his genuinely hilarious skit with Tim Cook at the start of the recent iPhone 7 media event, James Corden is back alongside Apple executives for a new ad for Apple Music.

Playing himself, Corden pitches various off-the-wall concepts for an Apple Music ad, to more and more bemused reactions from Apple execs Jimmy Iovine, Eddy Cue and Bozoma Saint John.

Check it out below.

Including appearances from Corden dressed as David Bowie, Slash, The Spice Girls and Pharrell — and a brilliant moment in which he tries to placate a thirsty child with a new iPhone — it’s one of the funniest ads Apple has done in ages.

Corden signed a contract with Apple earlier this year, designed to bring his popular “Carpool Karaoke” segment from The Late Late Show on CBS over to Apple Music. During the aforementioned iPhone 7 media event, Tim Cook boasted that Apple Music now has 17 million paid subscribers.

Hopefully this ad — which also does a good job explaining the service to newcomers — should help add a few more.

What do you think of the new advert? Leave your comments below.