Apple’s Shot on iPhone ads get bold dash of color

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Shot on iPhone
Shot on iPhone ads at a subway in Sydney.
Photo: Apple

After going all in on football, Apple’s Shot on iPhone ad campaign is taking a new direction with a series of colorful new ads across the globe.

The new Shot on iPhone campaign called “Colors” has some of the most artsy billboards ever that focus on big bright colors. Only instead of featuring images from photographers around the world, the new ads highlight local photography shot near where the ads have been posted.

Take a look:

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You can find this Apple ad in Shanghai, China.

Apple shared a selection of some of the ads with TechCrunch, though you’ll likely spot some in your hometown. The campaign has put up ads in the U.S., Canada, U.K., Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Russia, UAE, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, Korea, China, Malaysia, New Zealand and Thailand, making it one of Apple’s largest ever.

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One of the many Shot on iPhone displays in Seoul, South Korea.

With the release of iOS 10, Apple is set to place even more emphasis on photography by making the camera on iPhones easier to access from the lockscreen. The new update also brings improved features to the Photo app on iOS and Mac, cementing the iPhone as one of the best smartphones for photography lovers.