Apple has expanded its “Shot on iPhone” print ad campaign with a batch of videos showing off the kind of beautiful footage it’s possible to record using the latest iPhone.
Instead of calling in the pros to film spectacular sights, the ads focus on serendipitous slices of everyday life, such as a ladybug on a twig or a sparrow eating from a person’s hand. As with the “Shot on iPhone” print ads, the spots were crowdsourced from regular iPhone users.
And you know what? Considering that each one is just 15 seconds long (with five seconds being the Apple logo and the “Shot on iPhone 6” tagline), they’re actually pretty darn great!
What I like about the “Shot on iPhone” ads is the way that they tie into Apple’s ongoing theme of technology that exists to augment the human experience, not to separate us from it.
It’s easy to imagine that another company would have run an ad detailing the number of megapixels or features their smartphone cameras pack. Instead, Apple’s “Shot on iPhone” tags tell tiny stories that underline just how many magic moments we’re able to record now that we all carry smartphones around with us.
Check out the ads below.
Which one is your favorite? Leave your comments below.