Apple has changed its homepage and released a new video to celebrate Earth Day, the annual show of support for environmental protection — and an area which has been a big focus of Tim Cook during his time as CEO at Apple.
Check out Apple’s work below.
The video focuses on the company’s push toward embracing renewable energy, specifically with regards to Apple’s data centers which are powered with 100 percent green energy.
During last month’s iPhone SE keynote, Tim Cook brought Lisa Jackson, Apple’s head of environment, out on stage to talk about Apple’s efforts to protect and preserve the environment. Apple has also recently introduced new iOS wallpapers and Apple Music playlists to celebrate the commitment to “going green,” while Apple’s brick-and-mortar retail stores have made the move of ditching its iconic plastic bags for paper ones.
Last week, Apple began changing the color of the company’s logo to a green-leafed variation at selected Apple Stores to mark Earth Day. Retail staff have also been wearing special green shirts for the past seven days.
Finally, Apple has launched an all-new “Apps for Earth” campaign in the App Store to raise money for the World Wide Fund for Nature, with 100 percent of proceeds going to the charity.
Not bad for a company that was once slammed by Greenpeace!
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
