Jeremy Clarkson shows off Amazon’s drone delivery system

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Amazon Prime Air
Coming soon to a garden near you?
Photo: Amazon

It’s been a hot minute or two since Amazon last released any information about its proposed drone-based delivery system, Amazon Prime Air, which may one day be dropping off our new iPhones and iPads in the most gravity-defying way possible.

That changed late Sunday when the mega retailer released a brand new video preview showing how the system may work — delivering our new purchases within an impressive 30-minute window. Check it out below.

The ad uses the on-screen talents of ex-BBC Top Gear presenter Jeremy Clarkson, whose services Amazon snapped up earlier this year in a deal that even the not-exactly-poor Jeff Bezos described as, “very, very, very expensive.” Clarkson recently appeared in another Amazon ad for the Amazon Fire TV stick in the U.K. market.

With various regulatory hurdles to be leaped, it could be a while before Amazon Prime Air properly takes off (pun intended), but the fact that the company continues to push it — and has come up with with a snazzy new drone design, to boot — is a great reminder that the future is still on the way.