You can now buy your Apple Watch in store


You can now buy your Apple Watches in store.

If you’ve dreamed of being able to drop into your local brick-and-mortar Apple Store to pick up your very own Apple Watch, today is your lucky day!

That’s because a new option available on the online Apple Store now asks customers if they are “Interested in buying in-store?” and then offers them a link letting them check reservation ability, before they head to their nearest Apple Store for a try-on appointment.

Drop into your local Apple Store today.
Drop into your local Apple Store today.
Photo: Apple

Due to the time difference, the option became available for Australian customers late PST yesterday, and was soon followed by the U.K. It is now available to customers in the U.S.

Stock levels vary from store to store — meaning that you should count yourself lucky if your can get hold of the much-sought-after Space Gray or Space Black options, or rarer bands such as the Link Bracelet, but this is certainly a sizeable step-up from online only purchasing.

The June availability for the Apple Watch was forecasted in an April memo to Apple Store employees by Angela Ahrendts, in which she wrote that: “I’ll have more updates as we get closer to in-store availability, but we expect [online-only purchasing] to continue through the month of May.”

While we’re still not quite at the point of total availability for all Watch models, it seems that Apple Watch supply is finally starting to meet demand.