Apple is likely to use next week’s Worldwide Developers Conference to announce the availability of Apple Watches in its brick-and-mortar retail stores, according to a new report. The announcement is said to be planned either as part of the WWDC keynote or directly afterward.
Given what we know already about Apple’s plans, I would say the odds of this happening are pretty good.
In an April memo to Apple Store employees, Angela Ahrendts wrote that, “Many of you have been getting questions asking if we will have the watch available in store on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May.”
Apple recently began making Apple Watches available for in-store pickup, although customers still had to order the devices online.
The lack of Apple Watches in stores was the result of high demand and yield problems on the part of Apple’s suppliers.
However, while in-store availability means some of these challenges are likely a thing of the past, today’s report from Feng.com claims certain restrictions will remain in place. Although this isn’t expanded upon, I’d expect it refers to particular models remaining available for online order only.
Things are certainly moving in the right direction, though.