Apple Watch inches closer to in-store pickup

Apple Watch inches closer to in-store pickup


Apple Watch supply is finally catching up with demand. Photo: Leander Kahney/Cult of Mac

Apple is getting ready to offer customers the chance to pick up their new Apple Watches in brick-and-mortar retail stores, according to a new option on the Apple Online Store describing the service as “available soon.”

So far Apple Watches have only been deliverable to your home or business via UPS or other courier services. In a pre-launch memo to Apple Store employees, Angela Ahrendts advised retail staff to direct customers to the Web to buy their new wearables — noting that, “The days of waiting in line and crossing fingers for a product are over for our customers.”

This new in-store pickup option still means you’ll have to purchase the device online before picking it up from your local Apple Store, but it could prove quicker than waiting for it to be delivered to your home, since it means Apple Stores will have in-store stock customers are able to reserve.

It also offers a handy ability to have Apple Geniuses on-hand to answer questions you might have.

Previously it was reported that in-store pickups wouldn’t be available until June at the earliest, but the fact that Apple has been delivering many Watches earlier than expected shows that it’s starting to catch up with demand.

Hopefully this means the days of walking into your local Apple Store, picking out the Watch you want, and paying for it then and there aren’t too far away!