Sorry haters, Apple already owns domain

Sorry haters, Apple already owns domain


Tim Cook knows that haters gonna hate, hate, hate. Photo: Apple

Apple sucks! Or at least it does according to its most recent purchase: the domain name, which the company has shelled out the cash to acquire.

Operated by the company Vox Populi, the .sucks suffix will cost users $2,499 per year to acquire.

CEO John Berard thinks it’s a way to get companies to engage with their customers. Another way of looking at it is that it’s a bit of a shakedown racket, since no self-respecting brand (particularly one with as many people gunning for it as Apple) is going to let stay in the wild for long.

Apple’s not the only company to buy embarrassing web domains to stop them falling into enemy hands. Hersheys, Monsanto, Citigroup, and Kevin Spacey have all bought their respective .sucks domain, although the existence of the suffix to begin with has already come under fire — as has the apparently “predatory pricing.”

Other controversial web addresses in the past have included .porn and .adult.

Paying $2,499 is nothing to Apple, of course, but it’s understandable why it’s keen to take such a derogatory web address off the market. When your rivals are immature enough to hide pictures of your logo being urinated on in their mapping software, you know you’re not dealing with the most highbrow of wits.

Sorry, Samsung and Google — you were too late on this occasion!

Source: Lex Indicium

Cult of Mac's Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.