UPDATED: Is Apple Preparing To Add An ‘Explicit’ Section To The App Store?



Over the past few days, Cult of Mac has closely followed Apple’s divisive decision to remove “overtly sexual” apps from the App Store. Some apps caught in the purge (such as videogame Daisy Mae and swimwear retailer Simply Beach) have been reinstated and others have not (notably iWobble). Although some welcome Apple’s puritanical stance, others (including this writer) claim Apple is being hypocritical in allowing Playboy and Sports Illustrated’s swimsuit issue to remain on the App Store, despite similar (and, in some cases, even less “overtly sexual”) apps being banned.

A developer writes to us and says this might all be academic soon: “Looks like Apple are adding a category called Explicit to the App Store,” he says, providing the following grab:

The developer adds: “It’s available for selection when adding a new app to iTunesConnect although I can’t see any sign of it in the actual App Store yet.”

Update: We’ve since been contacted by two sources that claim the category is gone. However, the information we posted earlier was independently verified by a number of other sources, some of which supplied other images, for example: Macworld, Recombu, 9to5Mac and MacRumors. Either Apple removed the category after it got widely reported after we broke the story or it’s only visible to some developers.

Update 2: The developer who originally contacted us says: “I can confirm that the category has been removed from iTunesConnect. Not sure what Apple was doing!”. Gizmodo corroborates this, quoting a developer who spoke directly to an Apple rep, who said that while the company is considering an explicit category “it’s not going to happen anytime soon”. Then again, knowing Apple’s back-and-forth approach on this subject over the past few days, it may well show up over the weekend. Make up your mind, guys.


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