Apple fans in Japan risk their lives for a Lucky Bag

Apple fans in Japan risk their lives for a Lucky Bag


Artist's impression of "lucky" Apple fans. Photo: The Shining, Warner Bros.

How much would you endure to get a cheap deal on a new Apple product?

When we wrote about the traditional Japanese “Lucky Bag” special offer — which gives customers the chance to buy a $300 gift bag, containing cut-price luxuries like MacBook Airs and Apple TVs — many U.S.-based Cult of Mac readers complained that they weren’t given similar promotions.

I saw their point — at least until I glimpsed something much worse: photos showing the freezing Apple fans in question, lined up outside the Sapporo, Japan Apple Store on January 1.

You know that moment when an otherwise fun special offer turns into the last scene of The Shining (spoilers!)? This is it.

It starts so well. Photo: misor_cross
…And ends so badly. Photo: 1179ing

Okay, so everyone pictured presumably got their commemorative Apple goodie bag. But, seriously, does this look even close to worth it?

Look on the bright side, though: they could’ve been camping out for an Amazon Fire Phone.

More pictures can be seen over at Kotaku.


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