This post is brought to you by SEO PowerSuite.
These days, Google is clearly heading toward delivering more helpful search results, which makes some people believe that search engine optimization has become a thing of the past. The reality is quite the opposite, though: It has never been more important to understand best SEO practices and get your hands on accurate data to maintain a stable online presence.
If you don’t want to hire professionals to fix up your site, SEO PowerSuite is your DIY alternative.
SEO PowerSuite is an all-in-one suite of Mac SEO tools that, according to the company, is reportedly used by every third SEO professional in the world. To find out how to use SEO PowerSuite to optimize your website, read on.
Four Mac SEO tools in one powerful package
SEO PowerSuite is a set of four programs: Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.
Built for beginners and pros alike, SEO PowerSuite has been around for a decade, and is constantly updated to both function properly and serve the latest optimization needs.
The PowerSuite is a universal Java app that runs on all the major platforms. On the Mac, PowerSuite requires the last version of Apple’s Java (which is actually Java 6, not Oracle’s latest version) and a Google AdWords account (you don’t necessarily need to have a campaign set up — simply having your Google account activated at AdWords is enough).
In general, it’s easy enough to set up and get started. But SEO PowerSuite is a feature-rich tool. One of the best things about it is the wealth of wizards and online support to walk you through the SEO-optimization process. We found it easy to get help, thanks to well-illustrated tutorials, step-by-step guides and a wealth of explanatory videos on YouTube. All the easy-to-follow documentation vastly reduced the complexity of these deep Mac SEO tools.
The best place to start is the Rank Tracker. This tool is used for keyword research as you track rankings in search engines. With Rank Tracker, you can see where your website currently ranks for the most important keywords. Just open Rank Tracker, enter your website’s URL, and choose the search engines to target (we just hit “Select All”). Then enter your keywords. In just a few moments, Rank Tracker will give you your site’s current rankings on Google, Yahoo, Bing or any other search engines.
Rank Tracker analyzes your keywords’ efficiency by looking at how many people search for your keywords monthly. It can suggest the most efficient keywords — those with the least competition where you will rank highest — for your website.
Additionally, Rank Tracker provides a keyword difficulty score, which is a recent Rank Tracker advanced feature for niche-based keyword research. By looking at multiple metrics, the tool will show how tough every keyword is to rank for.
Website Auditor looks at your website structure and content organization. You can run a quick SEO analysis of your site. The software analyzes your site and those of your highest-ranking competitors, then warns you what to fix (and offers useful tips and recommendations). In this way, Website Auditor makes sure your site doesn’t contain the type of big errors that search engines punish. In addition to helping you create search-engine-friendly content for your pages, it also analyzes your top competitors’ websites so you can optimize your content based on your their winning strategies.
SEO SpyGlass finds and analyzes backlinks to your website. This is super-important, especially with Google’s latest Penguin update, which downgraded sites with spammy inbound links. SEO SpyGlass tells you the SEO quality of all incoming links and flags potential dangers associated with each link in your profile. You can also connect SEO Spyglass to your Google Analytics account to see how many visits each backlink brings to your site.
Building links to your website is the key to growth. LinkAssistant is a great tool for building and managing your links. This handy Mac SEO tool helps you keep track of emails sent to your partners. It also will verify that a link is still on a page and is using the correct anchor text.
Easy Mac SEO tools, primed for action
These four all-in-one tools can help you optimize your website in the most efficient way. Even with thousands of data points, the reports generated by SEO PowerSuite are easy to read and analyze. Most importantly, this package of powerful Mac SEO tools makes all that data actionable. With SEO PowerSuite, your webmaster or optimizer has all the tools necessary for every SEO task.
New features make it even better
SEO PowerSuite is constantly getting new features that will help you keep abreast of changes in the fast-moving search industry.
Here are some of the most notable recent updates:
* Anti-Penalty Link Audit: This feature, built into SEO SpyGlass, identifies bad inbound links that put sites in danger of a penalty from Google. These sorts of problems might arise because of previous link-building campaigns or competitors’ negative SEO. The Anti-Penalty tool uses dozens of factors to pinpoint spammy links and then helps neutralize them by, among other things, submitting a list of bad links to Google’s disavow tool. This tells the search engine to ignore the harmful links. The audit is super-sensitive: It creates alerts even if Google’s Webmaster Tools doesn’t detect any dreaded “unnatural links.”
* New user interface: The SEO PowerSuite has undergone a makeover, getting a new “dark” theme that’s clean and easy on the eyes. Drop-down menus have been replaced by a modern tabbed interface. It’s easy to set up multiple workspaces (for different projects or different websites) and easily switch between them. Data is displayed in easy-to-skim tables and charts, with new summary panels in Rank Tracker, SEO SpyGlass and WebSite Auditor. The Rankings Overview organizes key data to help spot trends and evaluate progress over time.
* Site Audit dashboard: Site errors are a big red flag to search engines. Heavy pages, 404 errors, broken links — these types of errors are a sign of poor quality, and search engines penalize appropriately. Designed for newbies, the Site Audit dashboard in WebSite Auditor immediately identifies all the errors and warnings found on your site. It also gives you actionable recommendations for fixing every issue.
* Keyword difficulty score: It’d be great to rank No. 1 for “insurance” (one of the most valuable keywords), but it would be a long and expensive road to build that kind of Google juice. A better strategy is to choose keywords that are easier to rank for. The keyword difficulty score is the easiest way to choose target keywords.
Try the free version of SEO PowerSuite now
SEO PowerSuite is available in a free version that’s perfect for giving it a spin. You can try before you buy. There’s also a professional version for website owners and webmasters, and an enterprise version designed for professional SEOs and SEO companies. To cut short the way to effective promotion of your website, get SEO PowerSuite on your computer today.