After an “unprecedented” order for manufacturers, record-breaking preorders, and a monster first day on sale, how did the iPhone 6 and 6 Plus do over its first weekend?
Incredibly well, says proud parent Apple, which put out a press release this morning noting that more than 10 million new iPhone 6 family devices were snapped up by customers at the weekend — signalling a new record for Apple.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Tim Cook is quoted as saying. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
But as happy as Cook undoubtedly is, he also points out that more iPhone 6 devices could have been sold were availability a bit better.
“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” he says.
Apple’s iPhone 6 and 6 Plus boast 4.7-inch and 5.5-inch Retina HD displays, in addition to an A8 chip, thinner profile, improved camera, and other great additions.
The iPhone 6 and iPhone 6 Plus will also be available in 20 more countries, including Austria, Belgium, Finland, Ireland, Italy, Netherlands, New Zealand, Norway, Portugal, Russia, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, and more, from this Friday onwards.
Other markets like India and China will have to wait longer.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
7 responses to “Apple sold 10 million+ iPhone 6 and 6 Plus handsets over launch weekend”
I still don’t have mine! :(
When will it come to Malta? Why not all of the EU on the 26th not only select countries?!
Let’s see 4 mil preordered, 6 mil sold to line sitters. That tells me about 4 million resold for profit on CL, ebay, Asian grey market. 75 % or more of my line was resellers and cutters. Utter BULLSHIT Apple did nothing about this. Thanks for taking away a cool event for us you fucks! Your about as valuable in my book as a whale turd.
Cannot for the life of me understand the frustration. Apple’s unique objective is to sell units, worldwide. OK, so market conditions dictate that not all countries are open to them initially and consequentially, international buyers and so-called sitters come to buy wherever they can. I humbly ask, what difference does that make to other customers? Does each customer need some sort of relationship with all other’s in the queue, even at a minimal, and highly illusory, national level? Each one buys his desired unit and takes it home to play with as planned, so what is the actual problem there? Racism? Twisted shareholder fantasy daydream gone wrong? Do you believe your heroes Schiller, Ive, Cook, et al., are even slightly affected? That their income will diminish? Or is it that your heart does not beat with quite the same level of anticipation when the shop doors open on that first day of sales?
Considering the two hours it took to activate in store, they could have sold many more. After seven of these launches, you’d think that they would do better. AT&T is doing their best to alienate their customers.
What were the initial sales figures for the 5S / 5C? Anyone remember? And the 4S?
9 mil on 5S/5C.
not sure about 4S but I think it’s just over 1mil in one day.