Apple Looking To Beef Up iAd Team Ahead Of iTunes Radio Launch



Apple has been on a hiring binge of ad executives lately as its ad-supported iTunes Radio product nears launch. During the month of August alone, Apple has posted over 40 job listings for iAd related positions on its own job board and LinkedIn. The positions range from account coordinators, ad design managers, and engineers, all of which will be used to create new media ads for iAds.

According to a report from AdAge, Apple is looking to bolster its iAd ranks to help brands and agencies create better ads for its expanding iAd advertising network. While iAd has been displaying banner ads since it was created in 2010, Apple is adding video and audio ads to the service and is looking for ad execs with creative experience to make sure the new ads match the look and feel of Apple products.

“One of the more interesting postings was for an ‘iAd Creative Manager,’ described as an account manager-user experience design hybrid to improve the usability and creative possibilities of iAds. The job was posted to Apple’s job portal on August 15 and was taken down late last week. Apple declined to comment on whether it had already hired someone for the role or if it had an offer out to a prospective hire.”

Apple has formed partnerships with McDonalds, Pepsi, Proctor & Gamble, and Nissan, all of whom paid $10 million or more to be exclusive launch partners for the iTunes Radio launch next week.


Source: AdAge



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