This Is What Jony Ive Dreams iOS 7 Should Be [Video]

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Screen Shot 2013-05-10 at 9.59.17 AM

Nothing’s driving design nerds as crazy as the rumor that Jony Ive is taking a torch to iOS’s egregious skeuomorphic design elements and coming up with something for iOS 7 a lot more modern and flat like Windows 8.

In truth, any hopes that Ive is going to completely raze the ground of iOS skeuomorphism for iOS 7 are probably optimistic: Ive hasn’t had enough time, and it’s just too deeply ingrained into the operating system. More likely, Ive’s sensibilities will more immediately be felt in more subtle pairing-downs, like the way Apple’s Podcast app had the reel-to-reel player removed in a recent version.

But what does Jony Ive eventually want iOS to look like? A stunning new concept video has a very compelling take on that question.

The folks over at digital agency Simply Zesty employed their art director, Philip Joyce, to come up with a strong concept of what the next version of iOS 7 should look like.

What he came up with is very beautiful indeed. Not only do we have completely redesigned, purely square app icons and a widget-able home screen, but total redesigns of many core apps like Calendar, Music, Siri, Facebook and more.

I’m not quite buying the idea that Ive would, for example, ditch round-corner icons for purely square ones — round-corner squares are an Ive speciality seen in everything from app icons to the shape of the Apple TV to the EarPods box — but it’s certainly a compelling take.

Something tells me, though, that when Ive is done with iOS, it’ll be something very different from what we’re imagining.

Source: Simply Zesty