Apple is talking to the people behind social e-commerce site The Fancy, according to a report by Business Insider.
The Fancy is viewed by some as a rival to Pinterest, albeit a much smaller one. However, if Apple buys and promotes it among the gazillions of people who have their credit cards on file with Apple’s iTunes Store, the site could become a major hit overnight.
Business Insider also reported in July that in mid-June, Apple CEO Tim Cook had created an account on The Fancy and “fancied” seven items. Here’s Cook’s account.
