Apple is Finalizing Deals to Bring Movies to iCloud [Report]



Apple is said to be finalizing deals with major movie studios that will allow the Cupertino company to introduce movie streaming to iCloud for Macs and iOS devices.

According to reports from both the LA Times and The Wall Street Journal, people “familiar with the matter” have revealed Apple’s plans:

Apple Inc. is negotiating with Hollywood studios for deals that would let people who buy movies from the iTunes Store watch streaming versions of those movies on Apple devices such as iPads or iPhones without manually transferring them, according to people familiar with the matter.

Following the launch of iCloud yesterday, users are now able to re-download certain content they have purchased from the iTunes Store. At present, only music, TV shows and apps are available, but Apple has been working on the introduction of movies for some months, according to rumors.

Have you been using iCloud since its launch? How are you finding the service so far?

[via MacRumors]

  • Brian

    Would this also work for blueray movies you purchased that come with a digital copy?

  • Henrithe9th

    Using iCloud and loving it! Pity though it doesn’t work as easy as Dropbox…

  • joewaylo

    The digital copy keys are good for only one use and can’t be used again from what I understand in the past. After it’s on your PC it’s locked unless you can convince Apple to re-unlock it from lost purchases.

  • joewaylo

    It would be nice if Apple makes this to restore your movies purchases. I have to call Apple each time I buy a new Mac or restore my Mac and can’t use the external hard drive to restore.

  • FriarNurgle

    Can only imagine what MovieMatch would cost?   

  • 300AShareMakesMeSmile

    Absolutely a must for Apple to get ahead of Amazon.  Apple needs to get an exclusive streaming contract.  Streaming to all Apple devices at once.  Apple is going to have a tough time convincing Hollywood to deliver for a reasonable price.  At least Apple will be able to guarantee consistency for all users on any device that runs iOS 5.