Phil Schiller explains 16GB iPhones, MacBooks with one USB port, design vs. battery life


Phil Schiller answers some of our biggest questions about Apple products.
Phil Schiller answers some of our biggest questions about Apple products.
Photo: Apple

Why does the latest iPhone still ship with just 16GB of storage as standard? Why does the new MacBook have only one USB port? Why does Apple make devices thinner and thinner rather than adding bigger batteries?

At Apple’s Worldwide Developers Conference in San Francisco this week, marketing chief Phil Schiller sat down with The Talk Show to address some of these questions.

What if Apple’s Beats 1 turns out like BBC’s Radio 1?

DJ Zane Lowe is heading up Apple's Beats 1 live radio station. If it's anything like the BBC's Radio 1 -- where Lowe made his name -- it could be the great music discovery mechanism that digital music's been looking for.

Please, please, please let Apple’s Beats 1 radio station be good.

Of all the announcements at Monday’s WWDC keynote, that’s the one I personally am most excited about. When it launches June 30, Beats 1 will be a 24-hour global radio station run by three DJs from three different cities around the world.

I’m a music junkie. I listen to music radio all the time, especially Radio 1, the BBC’s flagship radio station in London. To be honest, a lot of it sucks, but a lot of it doesn’t. It allows me — an expat Limey living in California — to keep tabs on Britain’s awesome musical culture.

And that’s what I’m hoping for — that Apple’s billions will privately fund a radio station that’s like the BBC’s publicly funded Radio 1 — on a global scale.

Apple hinted at such ambitions in the launch video played during Monday’s keynote. Done right, it could be the great music discovery mechanism the entire music industry’s been looking for.

Everything you need to know from WWDC 2015

Tim Cook announces “one more thing” at WWDC 2015.
Tim Cook announces “one more thing” at WWDC 2015.
Photo: Apple

With upgrades to iOS, OS X, Apple Pay and watchOS, Apple is ready to take its massively successful platforms to the next level.

Find out what’s in store for the Mac, iPhone, iPad and Apple Watch as Apple builds on previous greatness — plus get an earful of a new little project called Apple Music — as revealed today at Apple’s Worldwide Developers Conference.