Apple Watch features showcased in 6 cool new ads

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Are Apple Watch expectations just too high?
This is why now is the perfect time to get an Apple Watch.
Photo: Jim Merithew/Cult of Mac

Thanks to its arrival at major retailers like Target and Best Buy, the Apple Watch is going (more) mainstream — and Apple wants potential customers to know exactly what they’ll be able to do with their new wearable devices.

In six cool new ads, Apple shows off nifty Watch features like Apple Pay, Siri, Maps, voice messaging, fitness tracking, and more.

Check them out below.

How Apple could use 3D Touch to bring Maps to life

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Screen Shot 2015-09-29 at 10.56.10
3D Touch might be just what Apple Maps needs.
Photo: Apple

3D Touch was the most widely-praised feature of the new iPhone 6s, and something that has the potential to be a real game-changer going forward.

In a newly-published patent, Apple explains how 3D Touch-style technology could revolutionize maps, by letting users animate the screen with different levels of touch.

Apple snaps up company to improve its Maps

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iOS 9 transit maps
iOS 9's Transit functionality in Maps could just be the beginning.
Photo: Apple

A new acquisition from Apple suggests that the iPhone maker might be getting into the map-making business.

The company paid as much as $30 million for a 12-person San Francisco startup that specializes in parsing location data into visualizations, according to reports.

HopStop shuts down after Apple sucks the life out of it

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iphone-transit
With Transit coming in iOS 9, HopStop doesn't need to exist anymore.
Photo: Apple

It looks like HopStop is doing the walk of shame back from Apple’s apartment. The city transit mapping service is shutting down as of this October. Apple acquired HopStop in 2013 and seems to have used up just about all of the data it wants for its own Maps app, so the folks in Cupertino have apparently moved on.

Radar Cast lets you Watch for bad weather

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radar-cast
Radar Cast can make you feel like a meteorologist on the five o'clock news.
Photo: George Tinari/Cult of Mac

If you’re like me, you spend a ridiculous amount of time trying to pick out the perfect weather app for your iPhone. Apple’s Weather app just doesn’t cut it and it’s very hard to find something that has a little bit of every detail without being cluttered or downright ugly. That happy medium for me is Carrot Weather but unfortunately it’s been crashing on the iOS 9 developer beta. In its place I’ve been testing Radar Cast, a slightly unusual weather app that attempts to deliver all the most crucial information to your iPhone, iPad and Apple Watch.

Find your way out of the subway faster with Apple Maps

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Now you can figure out which of the 4 different doors out of the subway is best.
Now you can figure out which of the subway exits is best.
Photo: Apple

If you’ve ever taken a ride on an unfamiliar city’s subway or transit system, you know how confusing it can be to know which specific exit to use to find the right above ground location you need to get to where you’re going.

In the upcoming iOS 9, Apple Maps aims to help you out with a subtle yet extremely useful feature: it will tell you which exit to take when you’re using the Transit option, also new to iOS 9.

Get your vacation on with the best of Apple Maps Flyover

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View some of the most beautiful cities and landmarks in the world with Flyover.
View some of the most beautiful cities and landmarks in the world with Flyover.
Photo: Apple

The worst part about vacationing is coming back home and getting hit in the face with cold, hard reality. Excessive food consumption, relaxing atmospheres and sugary alcoholic beverages are out of your life and work is back in. But what if you take the travel part (not to mention the cost) completely out of equation? You get Flyover in Apple Maps.

Why vacation in this costly, unforgiving world when you can live vicariously through your iPhone, iPad or Mac?

Flyover, the immersive 3-D view in Apple Maps, now supports hundreds of cities around the world and Apple adds more all the time. In fact, seven more were added to the list just today so we thought it would be fun to take a look at the hottest vacationing spots of 2015, without even leaving the couch.

Get your summer vacay on at these hot Flyover spots:

iOS 9’s Split View for iPad is everything you hoped it would be

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Split-View-iPad-Air-2

Photo: Killian Bell/Cult of Mac

 

When iOS 9 rolls out to the public this fall, it’ll be iPad users that appreciate it most, thanks to the many improvements Apple has made to multitasking. One of the biggest is Split View, a feature that’s exclusive to the iPad Air 2, which lets you run two apps side-by-side — just like you would on your Mac.

Split View lets you read articles in Safari while composing an email in Mail, enjoy a novel in iBooks while taking notes in the Notes app, and talk to friends via iMessage while organizing your schedule in Calendar.

But is Split View as game-changing as it looks at first glance? You bet it is.

Hit list: All the apps and services Apple tried to kill at WWDC 2015

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Tim Cook WWDC 2015
Apple's had some bold words for its competitors today.
Photo: Evan Killham/Cult of Mac

Once again, Apple has shown its desire to be your go-to for everything you do in your life.

During its Worldwide Developers Conference keynote this morning, the iPhone maker talked up software updates, services and new functionalities aimed at making several of its competitors’ offerings redundant.

Here are the things Apple’s trying to take out with new stuff at WWDC 2015.