The luxury watch company is adding a smart sensor called IWC Connect to the strap of its Big Pilot watch, a favorite of horologist collectors including John Mayer. Details on what the fitness sensor can actually do haven’t been revealed, but IWC created a ridiculously dramatic teaser trailer for the new strap that you can watch below:
Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue
Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.
Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.
Got $30k to drop on this diamond encrusted Apple Watch bracelet? Photo: Mervis
We don’t know when Apple Watch will hit stores, but if you can’t wait to strap your wrist with the most luxurious Apple product ever created, Mervis Diamonds has the perfect band to match the 18k gold Apple Watch you’ve been lusting after. And it’ll only set you back $30,150.
It has the technological sophistication of a sonic screwdriver. Its design elements look as if pulled straight out of another dimension. And there may not be another set of headphones on this planet — or any other — baked with as many ingredients as the Parrot Zik.
But we were curious — would all this tech work? And how would the Ziks sound? So we poked them with a stick, and here’s what we discovered. Allons-y!
Zik by Parrot Category: Bluetooth Headphones, Circumaural Works With: Phones, MP3 players Price: $399
Look at that big ugly thing. It’s not pretty, it’s boring, and it’s not even all that protective — leaving the top and bottom ends of your iPhone exposed to the elements. But despite these insufficiencies, its manufacturers will charge you $10,000 for the thing simply because it’s made from solid gold.
Presumably, it takes intelligence to become rich, which is what makes it so mystifying to me that so many “luxury products” are things that only swollen-tongued mooncalves would actually buy. Take, for instance, Gresso’s custom iPhone, which costs $30,000, and tries to justify that with three in-laid clocks with ten year time reserves apiece… despite the fact that if you just turn it on, the iPhone has an infinitely more accurate clock for as many time zones as you care to throw at it. Oh, there’s also the ubiquitous slathering of Swarovski crystals, if crushed glass floats your boat. Horf.