Presumably, it takes intelligence to become rich, which is what makes it so mystifying to me that so many “luxury products” are things that only swollen-tongued mooncalves would actually buy. Take, for instance, Gresso’s custom iPhone, which costs $30,000, and tries to justify that with three in-laid clocks with ten year time reserves apiece… despite the fact that if you just turn it on, the iPhone has an infinitely more accurate clock for as many time zones as you care to throw at it. Oh, there’s also the ubiquitous slathering of Swarovski crystals, if crushed glass floats your boat. Horf.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
5 responses to “This $30K iPhone Is Also A Three-Timezone Pocketwatch”
And, what is Rarity’s reaction to this?
A little bit of research on your part, John, would have made this a better article. The $30,000 model is laced with diamonds; not Swarovski crystals, despite the description. The model with floating crystals, not diamonds, is $7,000. Given the fact that all three movements to those clocks are swiss made, the phone is priced fairly reasonable – if that’s your kind of thing.
I can understand your ongoing cynisism, but at least get the story right.
That must be very painful to change the times on the back of your iPhone to accuracy per time zone. Carefully cracking the glass off, changing the times by hand back an hour or forward an hour, replacing the glass without losing $7,000 worth of crystals.
+1000 points for “swollen-tongued mooncalves.” :-)
Time to make an app for this for USD0.99