That like-new iPhone 5s in your pocket? Obsolete. How about that smartwatch or fitness band you’ve been carting around on your wrist for the past six months? Old news. If you whip out your leather wallet and try to pay with a rectangle of plastic — at least at the corporate stores Apple works with — chances are you’ll be looked at like an old fogey.
Apple has, once again, thoroughly owned the mobile category, expanding the ways we communicate, live and transact business in our daily lives.
This domination of the smartphone, smartwatch and mobile payment categories, as revealed in today’s big iPhone 6 and Apple Watch event, has us ready to hand over another load of cash to the Apple mothership, and gladly. As usual, there were some surprises — some awesome and some not so much — but here are the main takeaways.
Today Apple unveils the iPhone 6 and mythical iWatch, and Cult of Mac is on the ground in Cupertino, enthusiastically reporting all the action from The Flint Center. Leander will be at the event, elbowing his way to the front of the line for the keynote and hands-on sessions.
This liveblog post is where we’ll cover all the announcements and festivities in Cupertino. We’ll have full updates, analysis and entertainment—everything you could possibly want to know about Apple’s newest, most magical devices.
The event kicks off at 10 a.m. Pacific, but we’ll be firing up the liveblog hours before to give you details from ground zero. What mysteries await us inside Apple’s mysterious white box? You’ll have to come back and find out.
The Minnesota-based Mayo Clinic is set to be at Apple’s special media event this morning to help demonstrate the benefit of Apple’s Health app to medical professionals, according to the Star Tribune.
Mayo Clinic is one of the best-known names in U.S. healthcare and partnering with Apple will benefit both organizations: Apple with legitimacy for its new mobile health push, and Mayo Clinic in terms of using technology to better provide health and fitness tracking for patients.
As per the Star Tribune, Mayo Clinic’s role at Apple’s event will involve demonstrating how data can flow into the more sophisticated management system of a major health center.