Complaints from women are behind Apple’s recent purge of sex-themed apps, Phil Schiller told the New York Times.
Philip W. Schiller, head of worldwide product marketing at Apple, said in an interview that over the last few weeks a small number of developers had been submitting “an increasing number of apps containing very objectionable content.”
“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see,” Mr. Schiller said.
Some developers have had their entire catalogs removed from the App Store. The NYT mentions one who had 50 apps killed. “It’s very hard to go from making a good living to zero,” the developer said.
Schiler said, basically, such develepers are SOL: “We obviously care about developers, but in the end have to put the needs of the kids and parents first,” he said.