Borat creator uses hilarious Apple parody to promote new movie

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Screen Shot 2016-03-09 at 12.08.32
Look familiar?
Photo: The Brothers Grimsby

Parodies of Jony Ive and Apple’s rarefied advertising are nothing new, but you rarely get to watch a spoof featuring a comedian as talented as Sacha Baron Cohen.

To promote his new movie The Brothers Grimsby, the creator of Ali G, Bruno and Borat recorded a spot-on Apple parody, which shows that — despite the many who have aped it in the past — there’s still mileage in poking some good-natured fun at Apple’s way of selling us on its latest revolutionary products.

Check it out below.

As if it’s discussing the latest iPad, the video describes the creation of a new character 12 percent more likable than Borat, 15 percent more idiotic than Ali G, and operating on an incredible “virtual platform” — referring to Cohen’s new movie.

Parodying Apple’s love of building ever-thinner products, Cohen also talks about The Brothers Grimsby having “the smallest, lightest and most confusing plot that’s ever been released from a major studio. Not including pornos.”

While The Brothers Grimsby isn’t exactly setting the world on fire in terms of reviews, this trailer does make me want to go and see the movie a bit more than I already did.

Maybe there’s something in Apple’s approach to advertising after all …

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  • Alan Goldberg

    I really enjoy Baron Cohen, but Apple would never ask customers what they want. They tell you what you want.

    • Luke Dormehl

      Ha! That would have been my one criticism too.

    • disqus_tu7SEHpgGp

      Alan : Actually, Apple does ask what the customer wants. In a sense, you are correct. Apple does sell their products and banks on past performance to drive customers but their agile marketing department sees duds early and makes adjustments.

  • venator

    That was quality. After that effort – I hope their movie takes off…………….