Parodies of Jony Ive and Apple’s rarefied advertising are nothing new, but you rarely get to watch a spoof featuring a comedian as talented as Sacha Baron Cohen.
To promote his new movie The Brothers Grimsby, the creator of Ali G, Bruno and Borat recorded a spot-on Apple parody, which shows that — despite the many who have aped it in the past — there’s still mileage in poking some good-natured fun at Apple’s way of selling us on its latest revolutionary products.
Check it out below.
— The Brothers Grimsby (@BrothersGrimsby) March 8, 2016
As if it’s discussing the latest iPad, the video describes the creation of a new character 12 percent more likable than Borat, 15 percent more idiotic than Ali G, and operating on an incredible “virtual platform” — referring to Cohen’s new movie.
Parodying Apple’s love of building ever-thinner products, Cohen also talks about The Brothers Grimsby having “the smallest, lightest and most confusing plot that’s ever been released from a major studio. Not including pornos.”
While The Brothers Grimsby isn’t exactly setting the world on fire in terms of reviews, this trailer does make me want to go and see the movie a bit more than I already did.
Maybe there’s something in Apple’s approach to advertising after all …