Apple could be in for its worst ever quarter for iPad shipments, with a new report claiming that the first three months of 2016 are set to hit a historic low for Apple’s tablets with just 9.8 million units shipping.
If correct, those numbers would be down 39.1 percent on quarter and close to 20 percent on-year. While Apple has been experiencing falling iPad demand for some time now, this would be especially bad considering that Q1 2016 is also expected to bring the first ever quarter of declining iPhone sales.
Not all the news is bad, of course. Apple is still likely to be the leader for tablet shipments worldwide, with 21 percent of global shipments — followed by Samsung with 14 percent, Lenovo with 7.2 percent, Amazon with 5.8 percent, Asustek with 2.7 percent, Microsoft and TCL with 2.6 percent each, LG with 1.8 percent, and Acer with 1.2 percent.
Although iPad sales look to continue their decline, the brand is still immensely popular. Last year, “iPad” was Twitter’s most popular tech hashtag of the year, while the iPad Pro was also an especially popular holiday bestseller. Apple apparently still hasn’t come up with a way to get people to upgrade their tablets more often, though.
Maybe March’s iPad Air 3 could help turn things around?