Customers spend record $1.1 billion in the App Store over Christmas


With 2 million apps, the App Store is almost too big.
The App Store was a massive success over the holiday season.
Photo: PhotoAtelier/Flickr CC

Apple had a record-breaking holiday season for the App Store, with customers spending over $1.1 billion on apps and in-app purchases in the two weeks culminating on January 3.

The first day of 2016 alone accounted for more than $144 million — smashing the previous one-day record, which was set just one week earlier on Christmas day.

“The App Store had a holiday season for the record books,” said Phil Schiller, Apple’s senior VP of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”

The massive App Store earnings mean that Apple has brought in close to $40 billion since 2008, with more than one-third generated in 2015 alone. This has helped create and support 1.9 million jobs in the U.S. alone, alongside 1.2 million in Europe, and 1.4 million in China.

Considering that the recently-launched fourth generation Apple TV comes with its own App Store — giving devs and customers more options than ever — it seems that 2016 may turn out to be a better year than ever for app makers and users alike.

Source: Apple

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