How much would you endure to get a cheap deal on a new Apple product?
When we wrote about the traditional Japanese “Lucky Bag” special offer — which gives customers the chance to buy a $300 gift bag, containing cut-price luxuries like MacBook Airs and Apple TVs — many U.S.-based Cult of Mac readers complained that they weren’t given similar promotions.
I saw their point — at least until I glimpsed something much worse: photos showing the freezing Apple fans in question, lined up outside the Sapporo, Japan Apple Store on January 1.
You know that moment when an otherwise fun special offer turns into the last scene of The Shining (spoilers!)? This is it.
Okay, so everyone pictured presumably got their commemorative Apple goodie bag. But, seriously, does this look even close to worth it?
Look on the bright side, though: they could’ve been camping out for an Amazon Fire Phone.
More pictures can be seen over at Kotaku.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
3 responses to “Apple fans in Japan risk their lives for a Lucky Bag”
I hate to go through that and find just a Fire Phone in my lucky bag :)
LOL – I was going to say that this articles proves only 1 thing. No one risks their lives for a galaxy.
Stop fear-mongering cultofmac.
People standing outside on a winter night, bundled up, in a city is not risking their life.
seriously. please give your titles a semblance of reality rather than something Fox “News” would be proud to have fabricated.