After an “unprecedented” order for manufacturers, record-breaking preorders, and a monster first day on sale, how did the iPhone 6 and 6 Plus do over its first weekend?
Incredibly well, says proud parent Apple, which put out a press release this morning noting that more than 10 million new iPhone 6 family devices were snapped up by customers at the weekend — signalling a new record for Apple.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Tim Cook is quoted as saying. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
But as happy as Cook undoubtedly is, he also points out that more iPhone 6 devices could have been sold were availability a bit better.
“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” he says.
Apple’s iPhone 6 and 6 Plus boast 4.7-inch and 5.5-inch Retina HD displays, in addition to an A8 chip, thinner profile, improved camera, and other great additions.
The iPhone 6 and iPhone 6 Plus will also be available in 20 more countries, including Austria, Belgium, Finland, Ireland, Italy, Netherlands, New Zealand, Norway, Portugal, Russia, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, and more, from this Friday onwards.
Other markets like India and China will have to wait longer.