iPhones killed the celebrity autograph, says Taylor Swift

Photo: Wanelo

Photo: Wanelo

Has the iPhone done away with the good-old-fashioned celebrity autograph? The answer is a resounding “yes” according to pop singer and professional bitter-ex-girlfriend Taylor Swift. In a new op-ed for the Wall Street Journal, Swift writes that:

“There are a few things I have witnessed becoming obsolete in the past few years, the first being autographs. I haven’t been asked for an autograph since the invention of the iPhone with a front-facing camera. The only memento ‘kids these days’ want is a selfie. It’s part of the new currency, which seems to be ‘how many followers you have on Instagram.’”

Considering that Apple only debuted a front-facing camera with the iPhone 4 in 2010, it’s pretty impressive that the company has managed to “obsolete” the long-established autograph in just four years: joining Finnish industry and paper as things Apple has apparently killed since the debut of the iPhone.

Unlike that latter dubious honor, however, it’s likely that someone at Apple will be very happy to hear Swift discuss the cultural relevance of the iPhone on celeb culture.

Ever since the Samsung-sponsored Oscars selfie netted Apple’s rival an estimated $1 billion in publicity, Apple’s been eager to strike back. Back in May, Cupertino posted a new job advertisement for a Buzz Marketing Manager whose key responsibility will be to create “constant and compelling exposure of Apple products with high-profile users, especially those in film and television.”

Hey, when Craig Federighi is taking selfies with seemingly everyone and the App Store has a whole dedicated section for relevant apps, you know it’s something the company’s taking seriously!

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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