Apple is jealous of Samsung's selfies | Cult of Mac

Apple is jealous of Samsung’s selfies



Celebrities like Samsung phones, but they love marketing paychecks even more.

The wave of Samsung-sponsored selfies that started with massive retweets at the Oscars, has become one of the most popular viral campaigns in the history of the Internet as everyone from Ellen to Big Papi have been spotted snapping Samsung-selfies in exchange for a fat paycheck.

And Apple is totally jealous.

After months of finishing second place in the Celeb-Selfie Olympics, Apple is increasing its efforts to get iPhones and iPads in the hands of “high-profile users” on the world’s biggest stages.

Yesterday, the company posted a new role for a Buzz Marketing Manager whose key responsibility will be to create viral product placement spots.

“This new Buzz Marketing role is primarily responsible for constant and compelling exposure of Apple products with high-profile users, especially those in film and television. The position also supports key iTunes and Apple Retail initiatives.”

Apple has had no problem getting its products into movies in the past, but has pretty much shunned social media as marketing campaigns have shifted to add more viral elements. It’s only foray into the area has been an iPhone 5c campaign on Tumblr that failed to impress.

Along with helping famous people take vanity shots, Apple says its looking to work with TV shows for Apple product placements and score more high-profile guest appearances at the Apple Store.

The Buzz Marketing position is a new role at Apple, reporting to the head of worldwide Buzz Marketing, but seems how a-list directors, athletes, designers and actors don’t frequent Cupertino, CA, the post is run out of New York City.

Via: BI


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