The vibe will certainly not be killed at SXSW this year, as Apple has added rapper Kendrick Lamar to its lineup of artists performing at the iTunes Festival. Lamar performed at the iTunes Festival last year as well.
ScHoolboy Q, Isaiah Rashad, Band of Skulls, and Capital Cities have also been added as supporting acts. Soundgarden was added to the lineup yesterday.
Lamar joins scheduled artists like Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD, and Willie Nelson. Tickets will be given out for free through a lottery system to SXSW attendees.
This is the first time Apple is putting on the iTunes Festival in the U.S. at SXSW in Austin, Texas. It is normally held in London in the fall. Apple will be offering HD live streams of the concerts through the iTunes Store, iTunes Festival iOS app, and iTunes Festival channel on the Apple TV. You can view the concert schedule in iTunes now.
Source: The Loop