Instagram already gave us the heads up that it’s introducing ads in the coming months, and now the Facebook-owned app is giving us a preview of what “Sponsored” posts will look like.
You’ll start seeing the above image in your feed in the “coming week.” It’s a “one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.” Tapping the Sponsored label will teach you how ads will work.
Here’s another one from Levi:
We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.