Apple Airs First TV Ad For iPhone 5s, And It’s All Gold [Video]


Aside from some print ads, Apple’s advertising for the iPhone 5s has been quite scare compared to the iPhone 5c. Multiple iPhone 5c ads have aired on TV already, but the 5s hasn’t gotten any TV attention. Today the first ad dedicated to the iPhone 5s was finally released. The title is “Metal Mastered.”

As you can imagine, it’s all about the gold model, and the song is even by an artist named Goldfrapp. How appropriate. Liquid gold slowly forms into an iPhone like a Terminator, and the gold Touch ID ring around the home button is placed last as the finishing act.

Apple Airs First TV Ad For iPhone 5s, And It’s All Gold [Video]

The gold iPhone 5s is still nearly impossible to get in stores, and Apple’s shipping times are 2-3 weeks online.

  • Somnolent

    Unlike Goldmember, it appears Apple’s was a *fortunate* ‘smelting accident’.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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