Popular Apple Analyst Michael Gartenberg Joins Apple’s Marketing Team


We love picking apart the stupid things analysts say, but Michael Gartenberg is a rare example of a veteran analyst who doesn’t make wild, ridiculous predictions about Apple. He has worked for the Gartner research group, and Apple has even used Gartner’s market share figures multiple times in its keynotes.

After spending most of his career covering Apple and other tech companies, Gartenberg is now batting for the other team. He has reportedly accepted a job on Apple’s own marketing team, and he now reports to Phil Schiller.

Besides his analyst work at Gartner, Gartenberg has been a columnists on several big tech blogs and publications, including Macworld. He has consistently said smart things about Apple and he regularly attends the company’s media events.

Interestingly, Gartenberg had a brief stint at one of Apple’s competitors. He served as a “enthusiastic evangelist” at Microsoft in 2007. Not so enthusiastic anymore, eh?

  • JacktheMac

    No Alex, he’s a rare example of a veteran analyst *who* doesn’t make wild, ridiculous predictions about Apple.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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