Popular Apple Analyst Michael Gartenberg Joins Apple’s Marketing Team

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We love picking apart the stupid things analysts say, but Michael Gartenberg is a rare example of a veteran analyst who doesn’t make wild, ridiculous predictions about Apple. He has worked for the Gartner research group, and Apple has even used Gartner’s market share figures multiple times in its keynotes.

After spending most of his career covering Apple and other tech companies, Gartenberg is now batting for the other team. He has reportedly accepted a job on Apple’s own marketing team, and he now reports to Phil Schiller.

 

Besides his analyst work at Gartner, Gartenberg has been a columnists on several big tech blogs and publications, including Macworld. He has consistently said smart things about Apple and he regularly attends the company’s media events.

Interestingly, Gartenberg had a brief stint at one of Apple’s competitors. He served as a “enthusiastic evangelist” at Microsoft in 2007. Not so enthusiastic anymore, eh?

Source: Forbes

  • JacktheMac

    No Alex, he’s a rare example of a veteran analyst *who* doesn’t make wild, ridiculous predictions about Apple.