Foursquare Launches Its Second Ever iOS App, Foursquare For Business

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Foursquare, everyone’s favorite check-in service, has released a new app today, but it’s not for jokers checking into their local pizza place: it’s for the guys who own that pizza place.

Not so surprisingly, it’s called Foursquare for Business, and it allows you to do all sorts of business-y things to track how engaged your customers are and get the word out.

Although currently limited to businesses in the United States, Foursquare for Business allows you to:

• attract customers by posting beautiful photo updates
• share Foursquare updates on Facebook and Twitter
• view your location’s recent check-ins
• drive traffic to your stores with Foursquare specials
• learn more about your recent and most loyal customers

There are some limitations, however. For example, you must create your Foursquare specials on a Mac or PC, and can only manage them in-app. Presumably, though, these limitations will be ironed out in time.

Foursquare for Business is a free download, and it is optimized for the iPhone 5, although not the iPad.

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John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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