Apple Wants Someone To Help Make Siri More Witty And Conversational

sirilethedogsout

Siri is already pretty smart, but Apple wants to take her to the next level. An Apple job listing out of Cupertino calls for a “uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant.”

“Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” says Apple. “The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”

Besides pulling data from services like Wolfram Alpha and Yelp, Siri can engage in basic conversation and even make a few jokes. Try telling Siri you love her. Ask her about the meaning of life. Apple wants a new Siri writer/editor to “develop and write original dialog to support new Siri capabilities.”

Apple has capitalized on Siri’s consumer appeal with TV spots featuring celebrities (and even Santa) using the personal assistant to complete everyday tasks. Apple originally bought Siri from Dag Kittlaus who then left the company and was followed by co-founder Adam Cheyer.

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  • rondini

    Still cannot figure out why those guys bailed, after the acquisition.

  • Mrcjones

    is it sad that I just tried the “who let the dogs out?” with Siri a few times? Funny everyone now and then you see a Siri command posted you didn’t know existed and immediately start loosing productivity due to Siri.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

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