Siri is already pretty smart, but Apple wants to take her to the next level. An Apple job listing out of Cupertino calls for a “uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant.”
“Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” says Apple. “The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.”
Besides pulling data from services like Wolfram Alpha and Yelp, Siri can engage in basic conversation and even make a few jokes. Try telling Siri you love her. Ask her about the meaning of life. Apple wants a new Siri writer/editor to “develop and write original dialog to support new Siri capabilities.”
Apple has capitalized on Siri’s consumer appeal with TV spots featuring celebrities (and even Santa) using the personal assistant to complete everyday tasks. Apple originally bought Siri from Dag Kittlaus who then left the company and was followed by co-founder Adam Cheyer.